Still, you will see more scams in dicey areas, such as forex trading scams and crypto scams than you will for less risky assets. ICO scams are common also because of the popularity of cryptocurrency and the haste many consumers feel to get in on the next lucrative deal. The fact is that only 10-20% of legitimate ICOs end successfully, and the chances of losses, even in the best of circumstances, are higher than gains.
However, many people enjoy risk and realize the rewards can be great too. They may trade only money they are willing to lose, which can give ICO scam artists a false justification that the trader was already prepared for the prospect of losing their money. This of course does not square with moral logic, but it is how scam artists operate.